Ideal Mobile Page Load Time – According to a variety of insiders and public opinion polls, the majority of mobile internet users abandon a website if it takes longer than 3 seconds to fully render.So, what are the expectations of mobile page load times? Let’s break it down into overall expectation followed by what happens when you deviate from this widely accepted time limit: This means that the functionality of mobile platforms now determines the ranking of your desktop site. While its algorithm is a closely guarded secret, the impact of mobile website performance and speed is front-and-center for 2018 and beyond.Įssentially, the newly rolled-out Mobile-First ranking system means Google considers the speed and performance of your mobile site to determine your overall ranking.
In early 2018, Google officially announced its Mobile-First approach to website ranking. Mobile Page Load Time for 2018 – The New Standard Therefore, at the end you’ll find links to several of the most conclusive and respectable website speed testing tools currently available. Of course, this won’t do much good if you aren’t sure how to test your own site. Below we’re going to discuss the latest website speed data from users and Google. It’s only when you have a solid performance benchmark can you truly determine if your current and future website adjustments are actively helping or hurting your site speed. When it comes to determining whether or not your site adheres to the expectations of users and search engine crawlers understanding how fast your site should be is step one. As we push deeper into the 21st Century, one thing remains clear: the era of sluggish website performance is over.Īlthough there are literally dozens, if not hundreds, of tools and techniques geared toward boosting website speed and page load times, these are useless if you aren’t sure where your site actually stands.Īs the saying goes, knowledge is power. Throughout the past several years, as network connectivity strengthens in both landline and mobile infrastructures, the expectations of both users and Google have simultaneously strengthened toward speed.
While that may seem like an exaggeration, according to the latest industry data, the need for speed is alive and well in the hearts of internet users and search engine crawlers. Saying we crave fast websites is akin to saying we enjoy oxygen.